為什麽理查德米勒再厲害，也取代不了百達翡麗第壹的地位？

百達翡麗，世界上頂級品牌中脫穎而出的五個超頂級品牌之首，是全球範圍內最公認的世界第壹鐘表品牌 ，175年輝煌制表歷史，在世界上任何地區的任意鐘表排名中，即便各種頂級名表排行有所取舍，但百達翡麗總是穩居第壹。

無論是工藝、技術、設計還是研發能力上，百達翡麗可以說都是鐘表行業的風向標，總是領先於時代的腳步，以更加嚴苛的標準制表，而在絕大多數表廠難以觸及的終極復雜領域，百達翡麗更是信手拈來，旗下各種“表王”級產品層出不窮，更是幾乎每年都在刷新自己的記錄。

理查德米勒是畢加索或者是法拉利，百達菲麗是達芬奇或者是奔馳。他們都專屬某壹個群體相互不融合。名牌產品壹般都有壹個共性那就是都具有時間的積澱，百達菲麗厚重的歷史文化積澱不是壹個新興產品可以在短時間內能替代的。

百達翡麗連續很多年做市場需要的作品，持續受到市場歡迎，才有機會不斷進步，包括制表技藝和銷售價格。加上完善的售後服務、熱度夠高的二手市場表現，足夠多的收藏人群等加起來才形成壹個品牌在市場上的王者地位。

米查德米勒雖然很出色，走了與眾不同的道路，目前很熱，受歡迎，二手市場表現也越來越好，但是離“取代”還有很長的路要走。不是絕對不可能，但是絕對沒那麽容易。

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